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How to succeed in a company set-up PCT Genilem v25 - PC-T.CH

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How to succeed in a company
set-up
6 steps to success
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The seed in you
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The seed in you: Your own motivation
- What is driving you to launch your business?
- What is your real motivation?
- Is it the project of your life ?
- Is it your final career step ?
Step 0
The purpose
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The purpose 1/2: Your idea, activity & vision
The idea and your business activity:
- Which business are you in?
- What will your business activity be ?
- What are the products or services you will deliver ?
- Have you trained your business pitch?
- Are you able to explain the purpose of your idea in a few words ?
- Do people get your drift?
Step 1
The purpose 2/2: Your idea, activity & vision
Your business’ vision:
- What is your achievement goal?
- What is your long term vision?
- Where would you like to be in 3 years?
- What is your belief?
- Could you give “faith” to others?
Keep in mind that a lack of long term vision might be
demotivating
Step 1
Make it real
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Make it real 1/4: The idea in progress
- How to turn your idea into a real business?
- What will your achievement path be?
This is all about logic and strategy
Step 2
Make it real 2/4:
The achievement path
Objective
Time
Step 2
Make it real 3/4: The idea in progress
The market issue
- What are the identified needs?
Your solution
- What solution are you bringing?
- What makes your solution so special?
Competitors
- Who are your direct & indirect competitors?
- How are they doing?
Target customers
- Who are your customers and why?
- How do they behave?
Business model
- How do you make money?
Step 2
Make it real 3/4: The idea in progress
Pricing strategy
- How can you price your product/ service?
- What is your profit margin?
Distribution strategy
- How do you get your products or services to your
target market?
Communication strategy
- How do you communicate the features and benefits
of your products or services to your target clients?
Management team
- Who is the leader?
- What are your tasks and your skills?
- Do you need extra resources or skills?
Financial forecasts
- Expected turnover and profit
- Your cash management
Step 2
Make it real 3/4: The idea in progress
Business plan framework:
- Executive summary
- Market analysis
- Solution
- Business model
- Marketing and sales
- Competition
- Management team
- Financial projections, key metrics
- Current status
Step 2
What type of company ?
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What type of company 1/3 Models
- RI (raison individuelle) or SNC
- SГ rl (sociГ©tГ© Г responsabilitГ© limitГ©e)
- SA (sociГ©tГ© anonyme)
- Association, coopГ©rative, fondation, etc.
Step 3
What type of company 2/3 Weighing pros & cons
risks
benefits
Step 3
What type of company 3/3 “RI” SWOT EXAMPLE
Strengths
Weaknesses
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Manageable size
Simple structure
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Simple decision making process
Easy to run and manage
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Reactivity
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Easy accounting system
Individual responsibility (being alone)
Liability
Limited growth possibilities
Critical threshold
Opportunities
Threats
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Tax administration efficiency
Independence from other stakeholders
Reactivity
Efficiency in cost / expenses / resources
Liability
Court cases
Critical threshold
Lack of credibility
Fund-raising
Step 3
Start – up check-list
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Start-up checklist 1/2 General
General creation:
- Company name, logo, slogan, objective
- Web domain with Switch
- Company type, status, registration (RC)
- Website development, presentation, letterheads, etc.
- Opening of a bank or postal account
- Place of jurisdiction, offices
- Telephone and fax lines
- Supplier contract for web access, e-mails, etc.
Step 4
Start-up checklist 2/2 HR
Admin & HR Management:
- Org chart and job descriptions
- Expense regulations approved by the tax authority
- Work contracts
- Salary policy
- Social insurances
- Pension fund
- Affiliation AVS / employers’ association
- Implementation of general administration
Step 4
Organisation & Management
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Organisation & Management
- Marketing & Sales
- Service delivery
- Invoicing
- Cashflow management
- Organisaton & Workflow
Step 5
Thank you
for your attention
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