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Naresh Ajwani ()

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Internet Industry Update
The Indian Story
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India
Telecom- A Persistent Success Story
Poor Cousin-Internet
The Great Digital Divide
Internet Demographics
Usage Pattern of internet
Catch 22 Situation
Further Analysis/Insights on Access
Customized Global Drivers
Government’s Intervention
March of Technology
The Public Internet Access Points
Conclusions for Emerging Nations
Total Population ~ 1200 Mn
Total Population ~ 818 Mn(above 12 yrs)
Total Urban Population ~ 266 Mn
Total Rural Population~ 568 Mn
Total Literate Population ~ 573 Mn
Total English Knowing ~ 140 Mn
Total Computer Literate ~ 87.1 Mn
•Pay per Use Model
•Cheap handsets
•Low Denomination Cash cards
Indian Telecom Industry
Time
Statistics
Indian Telecom
(July'10)
Total telephone subscriber base 688.38
Tele-density
58.17
Fixed-line user base
35.96
Wireless user
652.42
base (GSM+CDMA+WLL
Monthly additions (Wireline +
16.92
Wireless)
Broadband subscribers
9.77
Nov-10
Jul-09
Feb-08
Oct-06
May-05
Jan-04
Sep-02
Time
100
Million
Next
Next
Next
Next
100
100
100
100
Million Million Million Million
Subscribers
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Total Claimed Internet Users
~ 101.10 Mn
Total Active Internet Users ~
60 Mn
Total Broadband Users ~ 9.7
Mn
Internet Penetration ~ 7%
10
Total Internet Subscriber (Mn)
8
5.55
6
3.42
4
2
9.7
6.94
0.14
3.64
0.95
0
1998
2000
2002
2004
2006
Internet Subscriber
2008
May-10
As of 2009, only 7% Indian
households have ownership
of a PC at home
As of 2009, only 3% Indian
households have ownership
of Internet
Source :TRAI
1 out of 3 computer user still not using
internet
Most new broadband connections are
�replacement’
Only 13%of existing internet users prefer
to read in English
4 out of 5 online Indian are in the �prime’
age of their life (19-35 years)
3 out of 4 belong to the �consuming’ and
�aspiring’ class
Half of all Internet users are employed
Their average monthly family income is
3.2times the national average
Overall Usage Pattern
Rural Usage Pattern
Source: IAMAI Rural Broadband & ICUBE
Government
Technology
Public
Internet
Access
National
eGovernance Plan
Mission
Mode
Projects
State
Wide Area
Networks
State Data
Centre
Common
Service
Centre
•Govt has identified 27 Mission Mode Projects
•SWAN to be setup across All States to Connect Rural India
•SDC’s ,1 in each State
•CSC’s to Connect 1 lakh villages. Already 77,000 estd.
•Setup of the National eGovernance Portal
Wireless
Broadband Roll
out in Remote
Areas
Successful
BWA
Auction
3G
and
Spectrum
Auction and Allocation
Roll Out
Roll out of Mobile
Broadband
Boost to mVAS
and mCommerce
The mantra of emerging world-Sachet Marketing
A business model-Franchisee:
Provides
Outreach
Sharing
ISP
revenue
Sharing
Cost
CybercafГ©/
CSC’s
Address
Language
&
Education
Sharing
Assistanc
e
Barrier
Sharing
PC
iWays –Cybercafé brand of
Sify, India’s first private ISP
.
• Declare Internet as an essential Service
Government
Intervention
• USO fund of 7 Bn along with other social
schemes to be devoted for connecting India on
Fiber
• Encourage Bond between ISP and PIA to address
security issues
March of Mobile
• Supported by mobile VAS and mobile Commerce
• Alignment with hot spots
Promote Public
Internet Access
Digital Awareness
Programmes
• Encouraged as it is Assistance mode and
motivation for many.
• Cash Card to be accepted and promoted for all
Govt. services/ applications to over come credit
card challenge
• USO Funds to be used to promote Digital
Literacy along with ISP’s and PIA’s
• Certification and Vernacular content to be
promoted to meet community needs
Thank You
For more information/ queries
contact : [email protected]
91 9811200400
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