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Priscilla Butler, Image Wisely

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Image Wisely
IRPA Workshop on Radiation Protection Culture,
February 10 – 11, 2011
Priscilla F. Butler, M.S.
Medical Physicist and Senior Director
ACR Breast Imaging Accreditation Programs
ACR/RSNA Joint Task Force: Adult
Radiation Protection
• Formed in 2009
• Partnered with ASRT and AAPM
• Develop initiative to build on the success
of Image Gently
Goals include
• Raising awareness
• Educating imaging professionals, referring
providers, patients
– 1-stop location to find links to great info
already on the WWW
– New educational content
Action Plan
• Target audiences will be addressed in two
phases:
– Radiologists, Technologists, Medical Physicists
– Patients, Referring Physicians, Administrators
• Targets areas (in order of priority)
– Computed Tomography
– Nuclear Medicine Procedures
– Radiography / Fluoroscopy
Initiative Name and Logo
Key Messages
• Imaging Wisely –
– The right exam, performed the right way
– Use the most appropriate exam for the
clinical problem
– Make sure the benefits outweigh the risks
– If ionizing radiation is used, make sure the
dose is appropriate
Key Messages
• When CT is the right exam –
– Before imaging, check the dose and protocol
– Tailor mAs, kVp, and other technical factors to
patient size and indication
– Use as few phases as possible to answer the
clinical question
– Scan only the indicated areas
Demonstrate Your Commitment
• A commitment to Image Wisely –
– Pledge to the campaign
– Get accredited (by the ACR or equivalent)
– Participate in a Dose Index Registry
Image Wisely Launch
• 2010 RSNA: Special Interest Session
• Radiology Editorial – December, 2010
Marketing Plan
• Promotional communications by Image
Wisely leadership, including written and
video pieces
• Public service announcement for trade
journals and general broadcast
• Variety of collateral paraphernalia (e.g., lapel
pins, stickers, etc.) distributed at the 2010
launch
Image Wisely Website
www.imagewisely.org
Website chair –
Christof Wald
Image Wisely Website Content
• Informational and reference content for imaging
providers, medical physicists, and technologists
• Links to CT equipment manufacturers’ dedicated
microsites, with vendor-specific information on how
to optimize dose on their equipment
• Links to RadiologyInfo.org, acr.org, and rsna.org,
Radiation Benefits/Risks Primer
• A downloadable imaging history card for patients
(co-sponsored by Image Wisely and the FDA)
• The Image Wisely pledge form
Educational Content Leadership
•
•
•
•
Imaging Providers
Medical Physicists
Rad Technologists
Vender Microsites
• Referring Providers
• Patients
Bob Zeman
Bill Hendee
Kevin Powers
GE, Siemens,
Philips, Toshiba
Julie Timmons
RadiologyInfo.org
Radiation Primer
Imaging History Record Card
The Pledge
Pledges
3000 pledges, as of
February 8, 2011!
Work Continues
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