IS1500: Introduction to Web Development Search Engine Optimization Martin Schedlbauer, Ph.D. [email protected] With content from David Hurd. Contents In-page Optimizations <head> … </head> <body> … </body> • Title • Keywords • Meta Description Out-of-page Optimizations • Robots.txt • Sitemap • File Names • Folder Structure • URL Rewriting • Headings • Links • Image Alts Search Engine Optimization – Devin Hurd <head> <title> <meta name=“keywords” content=“…”> <meta name=“description” content=“…”> • Description of page including important keywords • List of keywords relevant to your page • A short paragraph describing the page Search Engine Optimization – Devin Hurd <head> <title> <meta name=“keywords” content=“…”> <meta name=“description” content=“…”> <title> Northeastern University Daily News Home Page </title> <meta name=“keywords” content=“Northeastern University, Northeastern, Huskies, News, Updates, Home”> <meta name=“description” content=“Home page for Northeastern University’s Daily News Updates. We provide around the clock updates on NEU related topics.”> Search Engine Optimization – Devin Hurd <body> Headings <h1>, <h2>, … • Section titles within the webpage • Highlights important words/topics <a href=“…” rel=“nofollow”> … </a> • A link to another page on your site, or to an outside site <img src=“…” alt=“…” /> • Text explaining the image Search Engine Optimization – Devin Hurd <body> Headings <h1>, <h2>, … <h1>Northeastern University News</h1> … <h2>Strange man found in Columbus lot, reported to NUPD</h2> <a href=“…” rel=“nofollow”> … </a> Check out <a href=“dining.html”>NU Dining’s latest achievements</a>! <img src=“…” alt=“…” /> <img src=“logo.png” alt=“Northeastern University News Logo” /> Search Engine Optimization – Devin Hurd Out-of-page pt.1 Robots.txt - Tells search engine robots how to crawl & index pages User-Agent: * Disallow: Disallow: /css User-Agent: Googlebot Disallow: /images Sitemap: http://www.neu-news.com/sitemap.xml Sitemap.xml - A list of a website’s pages accessible to robots and users <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"> <url> <loc>http://www.new-news.com/index.html</loc> <lastmod>2013-02-25T23:33:39+00:00</lastmod> <changefreq>hourly</changefreq> </url> </urlset> Search Engine Optimization – Devin Hurd Out-of-page pt.2 File Names and Folder Structure root root images imaguz css/js stuff about about_us.html our_mission.html a index1203.html i123i52.html news tuition_increase.html baseball_wins.html n news5481.html n.html Search Engine Optimization – Devin Hurd Out-of-page pt.3 URL Rewriting Article: “Northeastern Wins Beanpot!” http://www.neu-news.com/news.php?id=5&date=15022015&tag=beanpot http://www.neu-news.com/news/2015/02/15/beanpot Search Engine Optimization – Devin Hurd Summary, Review, & Questions… IS1500 Dynamic Websites 10
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